blogs

Big appoints new PR partner

Big Commu­nic­ations has appointed Bron Eames as PR partner (more…)

Big decisions as Bogg joins D&AD judging panel

Dylan Bogg, CEO of Leicester and Birmingham based commu­nic­ations agency Big, has been invited to join a panel of global names in the field of creative and advertising to judge this year’s prestigious D&AD Awards. (more…)

Domino's comes to The Midweek Rescue with new campaign

The latest TV campaign from home delivery pizza brand, Domino’s, hits screens this week, (more…)

Boost Energy kick starts growth plan with launch campaign

A campaign designed to kick start an ambitious growth plan for energy drinks brand Boost launches this month under the guidance of Mission Group agency, Big Commu­nic­ations. (more…)

Britain on a budget - how can brands add value?

By Lucy Jellicoe, Researcher, Big Communications

Mintel has recently reported that 90% of British households are on a budget, with the biggest budgeters being families, women and, surprisingly, high-​​income earners. (more…)

A bigger, brighter future for Rainbows

In the last three years Big has raised over a whopping £11,000 for Rainbows Children’s Hospice (more…)

Trends for 2013: The Internet of Things and making stuff

So what will the next revolution in Digital be during 2013? Talk to large companies and insti­tutions and they’ll tell you about the Internet of Things. (more…)

Big adds healthy win with MHF

Big, part of The Mission Group, has been appointed by the Men’s Health Forum, the charity aimed at promoting health and well-​​being amongst males in the UK. (more…)

BOOST FOR BIG!

Big Commu­nic­ations, part of The Mission Group, has been appointed to be the lead creative and strategic agency for Boost Drinks working across all consumer and independent trade channels. (more…)

Big wins at Cream

Big Commu­nic­ations took home nine awards from the Cream Midlands Awards 2012, held in Birmingham. (more…)

Relate turns to Big

Big Commu­nic­ations has been appointed by Relate, the UK’s leading national relationship support charity, to produce a Men’s Health Campaign, in partnership with the Men’s Health Forum. (more…)

Fresh Wins for Big

Big Commu­nic­ations scooped seven gongs at last night’s Fresh Awards, held in Manchester. (more…)

Social Media. Love it or hate it, you can't avoid it

Love it or hate it, there is never a dull moment in ‘social media’, as the last 24 hrs just go to show (more…)

Pizza gets Posh

Rustica? Firenze? Florentine? If you’re a bit like us and can’t decide between these tempting, delicious favourites (more…)

Will it drive sales?

In today’s tough(ish) times there is hardly a meeting that goes by between agencies and clients where (more…)

Wonder Woman in the building

Back in July 2012, The Drum announced it was on the search once again to find the top 30 women under the age of 30 in the digital sector. (more…)

Big creatives support growing charity

A group of creatives here at Big have donated their time and skill for free (more…)

Power in Numbers

Who says London has it all? It was Big smiles all round when we found out that our very own CEO, Dylan Bogg has taken a seat at number 10 (more…)

Is sponsorship of the Olympics worth its weight in gold?

In the run up to the 2012 Olympics, many brands have invested a great deal in sponsorship of the event. (more…)

Are you excited about London 2012?

How excited are the British public about the London Olympics and what does this mean for brands wishing to associate themselves with the event? (more…)

How do people outside of London feel about the Olympics?

With the Olympic Games just around the corner we took to the streets of Leicester to glean an out-​​of-​​London perspective on the event. (more…)

Challenging sponsorship regulations

One Olympic athlete is finding new and creative ways to challenge sponsorship regulations imposed on track and field eventers. (more…)

The Olympic Torch came to town

The Big team gathered outside to see the Olympic torch pass by this evening. Exciting stuff! (more…)

Data overload?

If you’re a bit of a geek, you’ll like this. (more…)

Campaign with a smile

We have just launched an integrated campaign for Denplan, offering rewards for patients who register with their local Denplan dentist. (more…)

Fleet of foot

There's no time to let the grass grow under your feet in this game. Just recently, our Domino's account team flew into action when they heard an appeal on Absolute Radio’s Christian O’Connell breakfast show. (more…)

Big Jubilee Garden Party

To celebrate the Queen’s Diamond Jubilee and raise more money for Rainbows in the process, we’re throwing a Jubilee garden party today. With games, bunting, music and cakes galore, Her Majesty would be impressed! (more…)

A big welcome to creative royalty

We are proud to welcome Billy Mawhinney and Simon Collins (more…)

Big breakfast

We were up with the larks on Friday morning, hosting the long awaited Leicester Mercury breakfast seminar. (more…)

Winning Big at the Roses

We’re proud as punch to have come home with Gold and Bronze from this year’s Roses Creative Awards. Bravo team Big! (more…)

Big smartens up

It’s pats on the backs all round this month, after it was confirmed that, following a five-​​way pitch, we have been appointed by iSmart Consumer Solutions (more…)

The 4 P's of the Olympics

With fewer than 100 days to go, are brand marketers ready? (more…)

Easy as pie

Continuing the flying start that our newly formed PR division has had to the year, we’ve been appointed by award winning master pie makers Walker & Son to handle all national consumer and trade PR support for their hot and cold range. (more…)

If the shoe fits

We’re walking tall here at Big, as footwear retailer Brantano appointed us following a five-​​way pitch. (more…)

Warning, cookie alert!

A focus on one issue and one issue only. Cookies, of the digital persuasion. (more…)

Big ranks high in the Drum Design 100

We are proud to have taken our place at the top table, having soared into the number 14 slot of the Drum's Design 100. (more…)

Big smiles all round

At Big we’re grinning like Cheshire cats following our completion of a series of iPad apps for the UK’s leading dental plan specialist Denplan. (more…)

Big race for Rainbows

The dust has settled in Leicester's Abbey Park following Sunday's 10k race, but the Big team is still reaching for the Deep Heat and reflecting on a good morning's work for the Rainbows Hospice for Children and Young People. (more…)

The big pitch

Lots has been written about the principles of pitching over the years. (more…)

Big’s climbing the fashion ladder with Realm & Empire

We’re feeling really stylish right now as we’ve been appointed by Realm & Empire to launch and handle all their social media activity. (more…)

Innovation is the key to success for Domino’s

In an overcrowded market, Domino’s under­stands that to keep its target audience engaged, it has to continue to innovate with its marketing commu­nic­ations and drive sales via new channels. (more…)

Big gets the balance just right

Here at Big, we’re as happy as Larry after BBI healthcare appointed us to rebrand their flagship feminine health care brand Balance Activ, which treats Bacterial Vaginosis. (more…)

We’re flying high after Umeco win

Here at Big, we’re on cloud nine after winning a five-​​way pitch to add advanced composite materials manufacturer Umeco to our ever-​​growing list of clients. (more…)

Scream if you want to go faster

Stop press! Who’s that in today’s Metro? (more…)

Brand Affection

Why have retailers like DFS and Dreams gone more emotional? Will it work? (more…)

Big wins E-​​Leather account

Yes, hot on the heels of some recent wins, we’ve now added E-​​Leather to our growing client list. (more…)

Big wins Harvey Ingram case!

Ladies and gentleman of the jury, Big has only gone and won another client.  This time we’re going to be working with respected law firm Harvey Ingram after winning a four way pitch. (more…)

Big start to the year

Whilst most people are still trying to lose the Christmas weight or trying to remember what their New Year resol­utions were, here at Big we’ve recruited eight new bright and talented people, emphasising how much we are growing at the agency. (more…)

Let’s make life simpler

It is strange. The UK population is being sold more and more life enhancing products and services, yet we are unhappier than we were ten years ago. (more…)

Promotional marketing

With a fragile UK economy and weak consumer confidence, maintaining meaningful brand loyalty is challenging to say the least. Recent research has shown that 68% of consumers are happy to brand switch and only 5% prefer to keep to one brand.

These statistics are alarming given that we spend our entire working day fixed on delivering the complete opposite for clients.

So what else can we do to make buyers think before they buy and avoid the almost hysterical worship of the cheapest price? (more…)

Our Josh up for top film award

We know Big junior copywriter Josh has a way with words. Turns out he’s a dab hand with a camera too. (more…)

A New Year’s wish.

From an industry perspective, there is no doubt that mobile marketing has arrived. Over the last year, it has often felt like every other column inch in the industry press has been about the latest mobile innovation or success story. (more…)

Big goes big for Christmas

So, a week after the Big Christmas party at Sumo and slowly the pieces are starting to fall into place. (more…)

Darryl does Chrimbo

When I was younger, Christmas didn’t truly start until we got our hands on a copy of the Radio Times. (more…)

Be in knit to win it

Things are hotting up in the office as Friday’s Big Chrimbo party sneaks ever closer. (more…)

Samsung double for Big

As if Christmas wasn’t a big enough reason to celebrate, we’ve only gone and bagged two exciting Samsung Mobile projects. (more…)

Adwatch double

We’re proud as punch to announce that not one, but two Big clients have appeared in Marketing magazine’s latest Adwatch Top 20. (more…)

Taxi wins Grand Prix

As the hangovers slowly ebb away, we’ve put Sal in charge of finding a spot on the mantelpiece for our impressive haul of Cream Awards. (more…)

The future of radio

Stop acting as if life is a rehearsal. Live this day as if it were your last. The past is over and gone. The future is not guaranteed. (more…)

Can you see what it is yet?

With the dust settling on our recent refurb, we thought it’d be a good time to shout about a new addition to our lovely home – the Little Big Gallery. (more…)

Lots of good for Rainbows

So, the Big charity night went off with a bang last night. (more…)

Paint Potter

So there we were, lapping up our pristine new surroundings when up bowls our heavy-​​handed IT guru
Neil Potter. (more…)

All smiles thanks to Denplan

Another day. Another new client on board. Denplan, the UK’s leading dental payment plan specialist has appointed Big as its lead digital agency. (more…)

A big launch for Police To Be

It’s been a big couple of days. Not only have we unveiled our lovely new website (you’re on it now by the way), we also launched a new digital campaign for Police To Be. (more…)

Gold Fresh Award

Taxi strikes gold at Fresh

It was celeb­rations all round at the recent Fresh Awards in Manchester. Not only did we secure some nice bronze and silver additions to our already bulging trophy cabinet, we also walked away with a coveted gold award in the ambient category for some lovely work for Drive​My​CarHome​.co​.uk. (more…)

Big makeover – James Vinciguerra

You’ll like what we’ve done with the place.

Those of you who have been in and around London Road recently might have noticed we’ve been hard at work giving our home a new lease of life.

(more…)

Three become one.

These are exciting times. Not only have we given our home a swanky new makeover, we’ve also brought all three agencies (that’s Big, Fuse and Spark) together under one name. You might have spotted it already, but if you haven’t, here it is…

Wait for it…
(more…)