Putting Thorpe Park fans in the action
Thorpe Park turned to Big to drive awareness, create and sustain excitement, stimulate conversation and generate bookings for Thorpe Park’s latest white-knuckle experience. So we strapped ourselves in and off we went.
We discovered that there was a large group of rollercoaster enthusiasts that already chat and speculate about the details of new rides – with names, themes and ride-types being hot topics. Speaking to these people directly, we created an initial buzz by conjuring up a background story in the style of a movie trailer on the Thorpe Park Facebook page, teasing the audience with a glimpse of what to expect.
Through a staged approach we launched a microsite fusing social media technology, Google Maps and Street View to create a fully immersive and personalised digital experience, transporting the apocalypse to people’s homes.
Visitors to the site were encouraged to share THE SWARM with their friends for a chance to win a place on one of the first public rides. Exclusive ride footage and conspiracy theories were also ‘leaked’ to a dedicated Facebook page, keeping audiences engaged in the build up to the launch of the ride in Spring 2012.
It’d be great to show you the results and more edge-of-the-seat work we’ve done for Thorpe Park in person. So if you’d like a coffee and informal chat, please contact our Client Director (he doesn’t bite):
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