Background
Outside of Christmas, business isn’t exactly booming within the watch market. That’s why Police asked us to whip up a strategy and creative idea that would drive sales for its watch brand across the entire year.
Idea
Building on the Police positioning of ‘Be Younique’, we created a 12-month sales promotion campaign, designed to directly increase sales and create further engagement
with the brand.
Driven by press advertising and point of sale, each customer would receive a ‘Younique’ membership card upon purchasing a watch. The customer could then go online to see if they’d won a GQ subscription, and enter a competition for the chance to win one of 12 experiences in a monthly prize draw.
Alongside the promotion we ran a Facebook tagging competition, inspiring non-purchasers to engage with the brand with a view to encouraging conversion.
Big results
Our timely promotion led to some rather splendid results. And we always prefer to share rather splendid results in person. So if you’d like to pop in, pop your feet up and see our stuff, please contact our Head of Sales and Marketing and he’ll pop the kettle on.
