Bringing Domino’s pizza passion to life

Background

To help grow the home delivery
pizza market for Domino’s we
needed to create meaning and
affinity for the brand. We began
by conducting a full 360-​​degree
audit of the business, including
the many stake­holders, to
better understand its
needs and perceptions.

Idea

We needed an idea that focused on more than just great pizza. So we created a new platform – “It’s what we do”. This idea captured the passion and quality that goes into every pizza, as well as repres­enting the brand truth that Domino’s goes to extraordinary lengths to bring customers the pizza they love. The idea was brought to life through TV, press and online banners.

Big results

We’d love to show you more of the great work we’ve done for Domino’s and the results we’ve achieved (including how we helped make one new product become their best-​​selling launch pizza ever), but it’s much more enjoyable told over a slice of Pepperoni Passion. If you’d like to find out more, please contact our Head of Sales and Marketing:

jonathan.​jesson@​bigcommunications.​co.​uk.