Bringing Cadbury World to life

Cadbury World had exper­ienced a dip in visitor numbers. Our research told us a big reason for this was families didn’t know what to expect. Some thought it was a theme park; others believed it was just a simple factory tour. With our ‘Where chocolate comes to life’ campaign we set the record straight. Across outdoor, press, radio and other literature, we brought the Cadbury story to life in a way even Willy Wonka himself would approve of.