blogs
Promotional marketing
Posted on 20th January 2012 by Tony FurnivalWith a fragile UK economy and weak consumer confidence, maintaining meaningful brand loyalty is challenging to say the least. Recent research has shown that 68% of consumers are happy to brand switch and only 5% prefer to keep to one brand.
These statistics are alarming given that we spend our entire working day fixed on delivering the complete opposite for clients.
So what else can we do to make buyers think before they buy and avoid the almost hysterical worship of the cheapest price? (more…)
Blog, Digital, Out and about, We love
Our Josh up for top film award
Posted on 16th January 2012 by BigWe know Big junior copywriter Josh has a way with words. Turns out he’s a dab hand with a camera too. (more…)
Blog, Found and seen, Ideas, People
Big PR team launch
Posted on 10th January 2012 by BigWe’ve got 2012 off to a flying start with the launch of a full-service PR offering. (more…)
Blog, People, PR